What is Internet Marketing?
Internet marketing, also referred to as web marketing, online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing. It has allowed businesses to easily disseminate information and media across a global audience, and do so while reducing costs. Additionally, the interactive nature of Internet marketing — in terms of providing instant feedback and eliciting instant responses — has allowed a whole new level of customer interactions.
However, Internet marketing also presents new challenges, and places new demands on the successful marketer. Not only do businesses have to develop meaningful interactions with potential customers, build communities around their products, and be present in important online conversations, but they also have to engage in meaningful Search Engine Marketing.
What is Search Engine Marketing?
In Internet marketing terminology, search engine marketing (SEM), is a set of marketing methods that increase the visibility of your website in search engine results pages (SERPs). ComCorp accomplishes this for our clients using three primary strategies:
1. Search engine optimization. Improving your organic search engine result rankings for relevant keywords, ensuring that the site’s structure and content is easily readable and understood by the search engine’s software programs. Websites that follow best practices rise to the top of search engine heap, making them first seen by searchers.
2. Search engine advertising. Paying for search-engine related ads, ensuring your website is seen not only in organic searches, but elsewhere on search pages that are relevant to your products. This most commonly takes the form of pay-per-click (PPC) advertising.
3. Paid inclusion. Paying search engine companies for guaranteeing your website will be ranked in search indexes relevant to your business. Becoming more rare these days, paid inclusion can still a viable option for many.
Why ComCorp?
ComCorp, Inc. (ComCorp) is an Internet marketing and search engine marketing (SEM) firm that specializes in pay-per-click (PPC) management, search engine optimization (SEO), social media marketing, online reputation management (ORM) and online public relations.
Given our experience with fortune 500 companies as well as small businesses, we have the expertise to execute each of these three SEM strategies, and help decide which ones are best for you. We continually improve the online presence of our clients, drastically increasing revenue while decreasing their marketing spend.
Not content to provide more of the same, ComCorp pushes the envelope of search engine marketing, continually developing new and innovative campaigns for our clients. Born out of entrepreneurship, ComCorp can do more than help you understand Internet marketing. We can help you succeed in it.
