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Archive for the ‘News’ Category

Web Ads Gains Up Despite Decline in Advertising Spending

Wednesday, October 10th, 2007 Posted in News | No Comments »

Despite the fact that by the second quarter of 2007, total advertising expenses experienced a 0.3% loss, recent reports by TNS Media Intelligence show that online advertising continue to push further its market gains by a whopping 17.7% which means ...

Surveys Show Online Ads Growing Faster This Year

Wednesday, October 10th, 2007 Posted in News | No Comments »

Online ads may be the biggest threat for print ads this year. This was put into light by a survey conducted by the Interactive Advertising Bureau or IAB and the PricewaterhouseCoopers or PWC, two of today's respected marketing research firms. The ...

Surveys Point to Web 2.0 Potentials for Internet Businesses

Wednesday, October 10th, 2007 Posted in News | No Comments »

Web 2.0 may be a step further for internet businesses when well conceptualized and used. This was suggested recently in a research conducted by Avenue A/ Razorfish, a web design firm specializing on interactive services. In their latest study entitled, Digital ...

Social Networking Surge in Canada Shows Bright Future for Online Advertisers

Wednesday, October 10th, 2007 Posted in News | No Comments »

Four out of ten Canadians have clicked on an online social networking website, with half of them visit the website almost daily and spend five-and-a-half hours on an average each week to socialize online. This startling figure reveals a promising ...

Online Shopping Goes Mobile

Wednesday, October 10th, 2007 Posted in News | No Comments »

Now online shopping goes mobile. With steady increase of people turning to the Internet to do their shopping comes another innovation from mobile service provider Sprint Nextel Corporation. Developed in collaboration with mShopper.com, Mobile Shopper is a mobile portal intended ...

MySpace Mobile Goes “Free”

Wednesday, October 10th, 2007 Posted in News | No Comments »

California-based Fox Interactive Media recently announced in a press briefing that the company which owns and operates social networking giant MySpace plans to introduce ad-supported version of MySpace for free on mobile phone networks. With this new development, it will ...

More Web Consumers Trust Recommendation From Other Consumers

Wednesday, October 10th, 2007 Posted in News | No Comments »

Word of mouth is still the best form of advertising. The forces unleashed by new media technologies seem to have never changed the truth behind this age-old wisdom dating back to the times when human culture was largely oral. This was ...

Microsoft Office Live Has another Added Feature

Wednesday, October 10th, 2007 Posted in News | No Comments »

Users of Microsoft Office Live can now sign up for three services from online training to full service campaign management. With its new search engine marketing (SEM) feature, customers can now benefit from the suite of services available. As a ...

Microsoft Buys Jellyfish.Com

Wednesday, October 10th, 2007 Posted in News | No Comments »

Internet giant Microsoft continues to grow bigger and bigger. In an attempt to keep its hold on the online advertising industry despite serious threats from Google to outrank Microsoft, the company is not letting up on attempt to expand and ...

Internet Marketing Goes Green

Wednesday, October 10th, 2007 Posted in News | No Comments »

With worldwide issues such as global warming dominating world conferences in every country, Internet marketing is also heading to the same direction. This year, green marketing seems to be the major byword in Internet advertising campaigns. As countries, environmentalist groups, ...