Emotional Connections Matter, Says Experts
Sunday, September 9th, 2007 Posted in News | No Comments »Even in a highly computer-saturated age, emotional connections with customers are still important. This is according to Pete Blackshaw, chief marketing and customer satisfaction officer of Nielsen BuzzMetrics, a firm specializing on buzz metrics that helps brands track and measure ...
Online Advertising Ups E-Profit
Saturday, September 8th, 2007 Posted in News | No Comments »Internet advertising is finally making a mark in the market and is significantly changing the shopping and spending behavior of today’s consumers, according to a new study commissioned by online giant Yahoo! and web authority comScore. Yahoo! is one of ...
Web Video Watchers Prefer Shorter Ads, Survey Says
Saturday, September 8th, 2007 Posted in News | No Comments »If there is one thing that makes video streaming pleasurable, it is shorter ads. Video streaming viewers says so. This was revealed in a recent survey conducted by Advertising.com, a leading research company for advertisers worldwide. The survey showed 63 percent ...
Local Search Advertising: A Challenge for SMBs
Saturday, September 8th, 2007 Posted in News | No Comments »Nowadays, small and medium businesses (SMBs) are considering going into internet search for their products to widen their market targets. More and more of these businesses see the importance of being on the online trend as consumers are becoming more ...
Interactive Site for Meow Mix
Saturday, September 8th, 2007 Posted in News | No Comments »One of the campaigns to promote Meow Mix is for Del Monte Food to partner with internet advertising agency called the Omnicom’s Agency.com who formulated an interactive website for Meow Mix cat food. This campaign is part of the “Think ...
Hotel Rates: New Launching For Farecast
Saturday, September 8th, 2007 Posted in News | No Comments »When it comes to accommodation, there is no better customer service strategy than the predictability of its prices in different time periods. Hotel rates have been one of the concerns for most travelers because prices for hotels do increase easily ...
Hispanic Social Networks Boost Online Advertising Efforts
Saturday, September 8th, 2007 Posted in News | No Comments »Crossing over all ethnic and geographic boundaries, social networking sites is increasingly transforming the world into one global community. A recent study made by the Pew Internet and American Life Project shows that 67% of US based-Hispanics within the 18 ...
First Boomerang Award Won by Philippine DOT
Saturday, September 8th, 2007 Posted in News | No Comments »Recently, the online promotion of the Department of Tourism (DOT) in the Philippines known as the Great Philippine Free-Flight Giveaway has been awarded the first Gold Cyber Boomerang bye the Internet and Mobile Marketing Association of the Philippines (IMMP). The ...
Failure on Email Marketing and Lessons behind It
Saturday, September 8th, 2007 Posted in News | No Comments »Aside from online advertising and search engine tools that promote business products and services, email media and marketing had become popular as a means to provide subscription services especially for the media industry. However, email marketing can be a controversial ...
Consumers Has Demands for Online Retailers
Saturday, September 8th, 2007 Posted in News | No Comments »As the holiday seasons draw near, online retailers are expecting again to receive a heavy volume of purchases from consumers who want to avoid the holiday rush in many physical stores. Yet as a recent survey shows, this might not ...
