Cutter & Buck Doubles Customer Conversions Using Visual Science
September 21st, 2007 Posted in NewsVisual Sciences Inc was contracted by Cutter and Buck, an online retailer that offers a wide array of women and men’s apparel which also includes embroidered sports apparel. Since online customers convert at a low rate in Cutter and Buck’s previous search engine, the company declared its need to switch to stronger search engine that can resolve this issue and will be able to give better results.
Visual Sciences Inc has just recently launched it Visual Science 5.0 in which Cutter and Buck started using. Visual Science 5.0 is a product that is an on-demand site search which regulates workflows and presentation templates.
The new version of Visual Sciences has already been used and transformed the website of Cutter and Buck. According to the catalog and Web marketing manager of Cutter and Buck, “The conversions from search are now significantly higher that the average site conversion”. He further added that because of this, their customers were satisfied to the performance of the new search engine. Customers give compliments of the quality results they are getting and their improved ability to get down into the results they want. “And now with our ability to advertise products, we’re seeing even better results from our search pages. In fact, our results are so good that we’ve begun pushing our paid search page click throughs to our Visual Sciences search results pages,” Allen concluded.
The SVP of search and contents solution of Visual Science, Brian Sullivan, recognized the importance of improved and quality site search for businesses. He mentioned that it is the principal method needed by the visitors of the site to relate with the website of the organization therefore the search engine should be accurate, relevant, compelling and intuitive. “The enhancements introduced in Search 5.0 ensure that our clients can offer that experience to their visitors and support their other channels,” he said.
The enhancements made to Visual Science 5.0 includes an auto complete feature that prevents mistakes on spelling and display the full content of the site right before the search is even submitted. With this, there is an available queries guide where the visitor can be led to the right search result that would make it easy for them. Another is that the enhancements give visitors an intuitive experience by allowing them to go back to the previous results that were done without necessarily going back to the search box and begin the search again. Also, targeted presentation presents site that displays the results that matches with the query of the visitor, its context and the results that returned.
In cases when the results had some variations that have pictures on it, the enhancement provides a display of the product gallery of the results made. For single results, the search would show the product with related relevant information. The next feature is that when customer opts not to buy online for some reasons, the search can provide a list of store nearest their location. Lastly, the search has a personalize alerts where the visitor can save the searches they made. In addition, the visitor may give out details of themselves for the business to alert them with a personalized email when new product or content is already available on the site that matches their interest.
