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Google Discusses Its Future in SES Conference & Expo

The Internet, which used to be viewed as something alien to the human personality, is now expanding its boundaries to reach out the most private spheres of individuals.

During the Search Engines Strategies (SES) Conference & Expo in San Jose, Marissa Mayer, Google’s vice president of search products and user experience, revealed that Google plans to develop the concept of personalization in the web for the next ten years.

With Google’s development of new programs like Facebook, one can have a sort of journal as a record of things such as when two people meet, the things that they like about each other, and how their relationship is going on. Google’s Facebook allows individuals to know each other better even if they live very far away from each other.

To avoid other users from gaining access to your account which usually results to inappropriate use, Google made sure that every user has the ability to protect the user’s privacy. One of these security features enables the user to see their search history and remove particular searches to tweak the personalization. Google is considering the possibility of informing the user when the results are have been personalized as well as offering a way to toggle between personalized and default results. Mayer predicts that this information will be very useful and will be very much available in the near future. This feature will also be a sort of “intelligent social graph” that will be a good way to help predict how relationships develop, grow, or why they fall apart.

Mayer also proposes that the ads can be personalized as well. Whenever there is somebody who would like to make a search for a certain topic, the advertisers related to the topic will also appear with just a click of the mouse. Google also plans to incorporate blog search, scholar and other types of searches into its Universal Search results page, which today is weaving together the search results taken from news, video, maps, and image search.

Meanwhile, Google predicted that in the next fifteen years, mobile phone industry will take off as observed with the use of Google mobile applications during this summer. In this season, people will usually stay indoors avoiding the hot weather and would prefer to communicate through their personal mobile computers. “You could see people almost switching off their computers and switching on their handhelds,” Mayer said.

Mayer also endorses her iGoogle wherein users could use Google’s free voice-activated yellow pages service, the Google 411, which is an online yellow pages service and comes with a map as well. With innovative online service is no need to bring maps with you. You can locate anybody using the iGoogle.

With these new programs, Google is expanding its boundaries in transforming lives of every persons, making communication easier, more humane, and interesting. With the more personalized environment that Google wants to create, users can now express themselves in the Internet and know more people.