Microsoft Office Live Has another Added Feature
October 10th, 2007 Posted in NewsUsers of Microsoft Office Live can now sign up for three services from online training to full service campaign management. With its new search engine marketing (SEM) feature, customers can now benefit from the suite of services available. As a joint project of The Search Agency, which is an SEM company based in Santa Monica, and Microsoft Office, the Microsoft Office Live Small Business is now available for subscribers.
Microsoft Office Live Small Business is a proof that no matter how small your business is, it always pays to have the best that technology could offer. Designed for small business with less than ten employees, this addition to Microsoft Live’s previous web services includes dedicated information technology resources.
Louise Rasho, senior manager of marketing communications, discloses that the added feature is intended to meet the diverse needs of present entrepreneurs. He describes this diversity by pointing out the different approaches of businesses ranging from do-it-yourself to simply grabbing any available knowledge there is on the subject.
Still, he continues, “there are folks in the middle” who need consultations to be available for them to help them through the process of knowing technology. The good news is that Microsoft has already those services available through the Office Live Small Business edition.
An example of this would be the adManager service where subscribers can buy and manage PPC ads from Microsoft Windows Live Search and Ask.com Sponsored Listings. Consumers who want a hands-off approach could also make most of Microsoft’s Website Pros for more effective handling of full-service search needs and Web development.
The Search Agency’s new services are sure to be an appropriate fix to the diverse needs of user from all type of small businesses. TSA Learn, the first service, is made up of three online training modules each of which teaches the basics of search engine optimization (SEO) and SEM. Aside from that, users are also taught adManager essentials, which can lead to better planning, creation, and management of campaigns.
As David Hughes, chief executive officer of The Search Agency says business owners who go through that learning process will be familiar with the tricks of the trade. TSA Launch is the second service rendered by the Office Live Small Business edition.
TSA Launch is a selection of one-off with SEO and SEM services as much as The Search Agency provides about 20 services to subscribers of Office Live Small Business. Through this service, users can access a list of possible keywords for use in their search campaign and for consideration. These keywords can be used for greater optimization during crucial campaign periods.
TSA Grow is the third service offered to the Microsoft Office Live Small Business subscriber. As a full-service option, The Search Agency controls all the search marketing activities for the user. Those familiar with TSA’s Direct Service would be quick to note its similarities wit this service. A service apt for businesses that release 5,000 dollars a month on searches, its price is derived from a percentage of ads spending plus monthly fee for those under stated agreements.
With Microsoft Office Live Small Business, an effective online marketing presence that can pave the way to a higher productivity levels is now possible. The good news is that someone would always be on your side to go through the learning process. And while basic packages come without a cost, services add up with monthly subscription rates of 19.95 to 39.9 dollars. A deal that is worth a try for small businesses.
