ComCorp, Inc. Articles

“Higher Web Rankings Are Not a Sign of Web Success”—Axandra Search Engine Facts

Trust is the best foundation for strong business relationships. The Axandra Search Engine Facts revealed this clearly in its four secrets for a more trustworthy website. Axandra points that higher web rankings, in no way, mean that customers buy from a website.

Earlier studies from internet marketing research firms have confirmed that most customers find most websites, with their opt-in forms and registration gigs, emotionless, that is, lacking a human face. For internet marketers, this is a primary concern: to build trust between business relations, there has to be smooth and just representations of both sides.

Axandra discloses that in order to create an environment of trust, you have to “give a human face” to your website, more like someone they can talk and relate to. Thus, Axandra Search Engine Facts suggest that websites reveal who they are. A common observation is that most websites do not include the company’s postal addresses. Most customers might deem this as suspicious and tricky.

“If you are serious about your business,” Axandra Search Engine Facts continues, “you must be sure that you hide nothing.” According to the company, this is what keeps people from doing with a company, adding that aside from including a full postal address at the bottom of every page, there is always a link to a page that introduces the customer to the company.

“Show your visitors how you’re different,” they add. What is it that distinguishes you from other websites? This is your selling point.

Axandra has learned this from corporate experience. They distinguish themselves from other SEO software companies by optimizing their website by following strictly set search engine optimization methods. There are no doubtful tactics like the so-called Blackhat SEO, in their website. Only clean, fair methods that keep them from the fate of websites get banned along the process.

This builds trust and confidence in the customer, which ultimately leads to a compensating partnership with customers. In Axandra, every web page is linked to the company’s code of ethics. Through this, according to the company, they make themselves an image carrying a main message, which says that they can be trusted and relied upon, in service as well as in product.

Knowing that web surfers would not take risks, the Axandra website also shows customer reviews on their products and services. Alongside that, they also show their awards. This beter expresses their consistency in excellent service. “Your web visitors want to be reassured that you’re a serious business,” they add.

Experience tells Axandra Search Engine Facts that it pays when customers read how others have benefited from their services. Besides awards, show customers your guarantees. Guarantee is one of the powerful, customer-drawing words you can ever place in your website. Make your website risk-free, as Axandra Search Engine puts it.

How do they do it? They make sure customers can test their products. Usually, this would be a thirty-day trial—a month of opportunity for you to build a trust relationship with your client. Axandra includes statements like, “If you are not satisfied with our products, you can get it back. Guaranteed.” And this, Axandra Search Engine Facts say, is very compensating.

Insurers Are Moving More Ad Dollars Online

The internet marketing fever has not only captured the retail and travel industry but it had also captured the business that also needs wide market for its products: the insurance companies.

Although insurers understood the need to personally visit or contact prospect clients, they did not deny the importance on displaying ads on the most used technology of the modern times which is the internet. The move will increase in the coming years as eMarketers predicted that US insurers are expected to give out promotional expenditures of up to 980 million dollars or 38% increase this year. Correspondingly, there would be a 41% or 1.38 billion dollar spending increase in 2008. A study from the eMarketers revealed that not only does insurance companies are moving into online advertisement but even other financial service industries like banks and credit companies. The spending of other financial sectors also increased as they move into the trend.

With the increase on spending predicted, the financial services sector would turn out to be the second largest industry for online spending next to retail outlets and insurance companies seems to lead the way among the financial market. On the year 2006 alone, insurance companies spend about 28% for the sectors ad online and in 2007; it will rise to about 30% in total ad spending. By 2011, it is foreseen that insurance advertisements will reach to at least 35% of the total financial sector for online ad spending.

Online advertisements will become a trend in financial sectors. The question is whether the increase in spending will be due to high online ad rates or as an additional spending from the traditional ad exposure which is by the use of television.

Researchers believe that insurers will push more dollars for online ad on top of the television ads that they want to take advantage of as the baby boomer generation is on its ways in the coming years. This will give the insurance companies an array of opportunities to reach bigger markets with the use of such in-demand technology as television and internet. With the exposure to these powerful media, insurance companies can readily present their products and services in an attractive and promotional way and offer consumers the ability to purchase their policies. This trend opened an opportunity for the insurance company to be involved in internet marketing which posed to be one of the powerful media for product exposure and promotional activities that would compensate the corresponding increased spending.

According to Lisa Philipps, eMarketer Senior Analyst and author of Insurance Marketing Online: Meeting Customer Expectations?, there will be a continuous increase in both online and traditional ad spending in the coming years. “The trend will continue as more consumers turn to the internet not only to compare quotes but also to apply directly for policies from auto, health, life and homeowner insurer”, she said in a report. There is indeed reward that await as opportunities increase for insurance companies no matter how huge the increase in spending is.

Increase Online Newspaper Ad Results To Decrease on Print Ads

Newspapers take advantage of internet technology that captures a wider audience. As a result, there is a corresponding change in advertising expenditures for online spending and print ads compared to previous years. According to Newspaper Association of America (NAA), there has been a decline in the revenues for print ad to “cyclical swings in the US economy, as well as the structural changes in the business of the major advertisers.” This is due to a corresponding increase in online ad among newspaper websites in the second quarter compared to last year of the same period.

The sum of ad expenditures among newspaper companies were 11.3 billion US dollar in the second quarter. This figure is an 8.6 percent decrease from 2006. Meanwhile the print ads expenditure is 10.2 percent lower from the previous year which totals 10.5 billion. This shows that expenditures for ad may have decline but the classification of the print ads against online ads varies.

Among the components of print ads, the most in-demand classified advertising decreased to 16.4 percent to 3.4 Billion US Dollar. This resulted from further decrease in the following categories: real estate down to 20.7 percent; recruitment declined at 18.5 percent; automotive dropped at 19.3 percent and all other classified down at 1.8 percent. Likewise, there is a decline in retail ad to 6.4 percent to 5.2 billion US dollar as well as national decline of 7.9 percent to 1.8 billion US dollar, all on the second quarter counting. This shows that print ads has declined its popularity compared to online advertisement.

Meanwhile there was an increase in newspaper websites ad spending to 19.3 percent to 796 million US dollar in the second quarter as well. Such increase was the 13th consecutive growth to double digit since NAA started reporting in 2004 about online ad spending. Online advertising among newspapers accounted for 7 percent of the total ad spending for newspapers in 2007 while it was accounted at 5.4 percent only in 2006. This means that there was an increase in percentage for online spending for current years. Newspaper websites are well-accepted online and advertisers take advantage of such opportunities of a number of markets being covered through this media.

According to NAA President and CEO John F. Sturm, “Newspaper websites continue to have a positive impact on the industries revenue stream during a time of transition. As newspapers transform themselves into multimedia platforms offering diverse portfolio of print and digital products, publishers continue to deliver…content that makes newspapers the most trusted sources of news and information.” He further added that advertisers recognized that websites for newspapers are the ideal media for reaching users online given the most appealing demographics.

As a result, a separate news indicated that large national newspapers that go into online ad are enjoying an increased audience after the rise of internet. Local and traditional newspaper resources lag behind against online newspaper website. According to DM News report, the audience loss was not only experienced by newspapers that employ traditional print ads but also to other traditional news providers such as broadcast and cables.

Totaltravel.com Employed Marketing Expert from Flight Centre

Totaltravel.com Employed Marketing Expert from Flight Centre

TotalTravel.com is a website where businesses from travel industry market their products and services for the visitors of the site. The website is a comprehensive guide to several featured destination. It showcase global destination where travelers can get data about the place, its accommodation, activities, attraction, dining, events, health, shops, tours, transport, and other information related to travel guide. It features places in UK, USA, New Zealand, and Australia. Travelers can readily log into the website for related information about specific places as well as avail booking and transporting services. TotalTravel.com is an online traveler’s information guide that is commission free who targets the travel industry. Upon visiting the site, a simplistic presentation of the places for destination is made available with corresponding links and travel resources.

David Poulus, a marketing expert from Flight Centre, was appointed as a new business development manager in TotalTravel.com, a marketplace for travelers that features travel destination for Australia, UK, New Zealand, and USA. This seems to be a big market for the website but with David Poulus expertise, TotalTravel.com is confident on the outcome of his appointment and new found responsibility. His contribution in the traveling business had been recognized within the industry. In fact, his name has been bagged as a marketing guru. For TotalTravel.com, employing David Poulus is a privilege they can depend upon as they aim to strengthen their marketing performance for the website.
 
David Poulus has been in the Flight Centre for eight years as the NSW marketing manager. He had a significant contribution in the company as he increased production for the publishing division of the company. It was previously at 1 monthly publication and Poulus later increased it to six. Correspondingly, the number of staffs rises from six to thirty two. Such development resulted to developed and growing business for Flight Centre. Formerly, he took the in-house advertising and media divisions operation of the said company where he was the head of the operations. Under his responsibility, the publishing and the design division became successful.  

Aside from this, he was also responsible for the marketing of Student Flight and Escape Travel, under Flight Center also as NSW marketing manager. This has been his position for the last two years in his career at Flight Centre.

At TotalTravel.com, David Poulus is expected to develop partnership with businesses in the travel industry. This includes tourism bodies of the travel destinations, hotel groups, airlines, and more travel related suppliers and establishment contributory to the traveler’s guide and services. Enhancements for increased promotional and marketing campaign for TotalTravel.com will be made possible as Poulus practices his expertise on his new venture. Currently, the TotalTravel.com has about 1.5million visitors per month.  

With David Poulus on their side, TotalTravel.com is expectant for increased marketing performance for the years to come. “David’s an excellent operator with a great reputation within the travel industry”, said Paul Fisher, the global marketing manager of TotalTravel.com, “He’s a very enterprising individual with some valuable experience”.  Indeed, David Poulus appointment is a considered a new development for the TotalTravel.com.

Social Network: An Advertiser’s Target

It has been noted among social networks that they have increasing concern on how they can generate money with their ever increasing popularity. You can name social network available in the net that could be rich with earnings such as Facebook, YouTube, Friendster, and MySpace to name a few. They all have one thing in mind- how they can generate monetary earnings. Their thought may possibly go directly to advertising companies who will take advantage of a large market available in the network. Most marketers believe that if the advertisement is available in places with a network of people, these people will most likely give attention to these advertisements especially if it caught their attention or interests. Additionally, the interested party may possibly stick to the web pages that serve the ads.   

All social networks have access to personal information of the people of different age groups, genders, occupational status, social status, personalities and other data relevant to advertisers who want to target specific marketing niche with their product or services. Taking advantage to this, both the advertisers and the social network can benefit from each other.  

Advertisers put a spotlight on social network because it is their red flag for a wider market where they can offer their product or services. Indeed, social network have not only become popular but have become part of the social culture in today’s world. One of the social networks gaining such popularity is Facebook. It has been observed that reporters have been gathering related stories regarding Facebook and most have also been engrossed into ones involvement to Facebook.  

Nevertheless, Facebook, in spite its increasing popularity, has limited its advertising to “flyers” which, in return, limits advertisers to reach its target market with the small amount of information provided by the flyer against what advertisers need. However, it plans to expand its market by giving advertisers access to several characteristics in the network that advertisers can choose from without exposing the personal profile of its members. With this, Facebook plans to utilize algorithms. This is a tactic that would allow advertisers to know the responsiveness of the target audience to their advertising message. These algorithms would also deal with the interest of the individual as well as the interests of the other people within its network. Its mechanics are known only to advertisers but it does prove effectiveness in terms of personal information security and at the same time, advertiser’s effort to reach the group of market they need.   

MySpace have already employed such strategy while Facebook is still planning on this as it considers its popularity level. MySpace recently launched such advertising platform across it site. This resulted to a negative press against MySpace for employing such tactic with its banner-based advertising and spams that are unsolicited but it cannot be denied that it is also one of the reasons why it is increasing its social network. Facebook better evaluate its plan that would be competitive enough against the strategy that MySpace had already employed.  

Nielsen//Netrating Ranks Top 10 Search Engines

Nielsen//Netrating, a leader in global internet marketing research, has ranked the top 10 search engines as of July, this year.

Topping the list is Google with 53.3 percent of total searches followed by Yahoo with only 20.1 percent of total searches. MSN or Windows Live trails behind by 13.6 percent followed by AOL at 1.8 percent, Ask.com at 1.8 percent, and My Web Search at 0.9 percent. Next in rank is BellSouth at 0.5 percent and Comcast at 0.5 percent. Dogpile has entered the top search engines ranking at 0.3 percent together with My Way at 0.3 percent. Other search engines combined are at 3.4 percent.

Earlier this year, comScore Networks, a credible media research agency, had Google on top of its list. The results, however, reflects the search market share of the company in the United States only.

ComScore results points that Google gained 1.4 points for it to reach 49.7 percent of the American search market. The leading search engine was followed by Yahoo who dropped with less than one point to 26.8 percent. Microsoft ranked next at 10.3 percent also with a less than one-point drop.

Results indicated a high number of U.S.-based Internet users preferring Google over other search engines. While Google has 3.6 billion search queries, Yahoo has two billion followed by Microsoft at 757 million searches.

Hitwise, a renowned internet marketing research firm, also confirms this in their study conducted across the globe with more than 25 million Internet users. These web consumers, says the report, searches over 500,000 websites across 160 industries.

The data shows a remarkable 62.26 percent of all U.S. searches through Google with Yahoo at 20.26 percent, Microsoft as well as MSN and Live.com at 8.46 percent and Ask.com at 3.69 percent. The results were gathered through opt-in panels and ISP data partnerships.

Google may have ranked top in terms of search use, but it definitely seconds Yahoo when it comes to customer satisfaction. This was disclosed in a joint e-business report released by ForeSee Results, a marketing research firm specializing in measuring customer satisfaction in both online and offline business environments, and the University of Michigan’s American Customer Satisfaction Index or ACSI.

According to the report the internet marketing sector experienced a dive of 1.7 percent to a total score of 75.2 on the ACSI 100 point scale. The study encompassed the web categories of search engines, news, information, and portals.

Google’s customer satisfaction ratings dropped at 3.7 percent from 81 in 2006 to only 78 in 2007. On the other hand, Yahoo’s score rose to 6.8 percent from 76 of the previous year to 1.9 in the present.

“Google may be on top of search engines in all major surveys conducted, but web users are seeing Google the same way they did three years ago,” ForeSee Results CEO, Larry Reed said.

He added that Google’s word of mouth strategy may have kicked their search off, but it has not yet capitalized on its applications such as Gmail, Google Earth, and Google Docs and Spreadsheets.

Reed has never put it more sharply when he said, “It might be time to step back and grow the market share in these applications.”

Google is sure to have a lot of upgrading to do.

Newspaper Print Ads Decline

As more and more people, prefer to read news online than in print, newspaper advertisement has been popular these days in the internet.

New figures from the Newspaper Association of America affirm this as newspapers’ online ad revenues increased by 19.3 percent to a boost of 796 million dollars, which is its thirteenth successive quarterly rise. On the other hand, print ad revenues fell from 10.5 billion dollars in the first quarter to 9.8 billion in the second quarter of this year.

As online ad revenues drop, it would not also be surprising to find total ad expenditures down to about 1 billion dollars or 8.6 percent in the same quarter of 2006. Being a sharp drop of revenues, questions now hound the newspaper sector whether online ad revenues will be able to make up for what was lost in the newspaper print ad revenues and still be able to pay for content creation costs.

Meanwhile, figures point to a steadily growing online newspaper audience, with reports saying that the growth is twice the rate of the overall web audience.

Nielsen//NetRatings, as released by the Newspaper Association of America, further reveals that people visiting these places online have higher incomes, thus, having the financial capacity to shop online.

The report also discloses relevant findings that the newspaper sector clearly cannot just ignore. It shows that an average of 59 million people a month or 37.6 percent of active web consumers visits online newspaper sites in the first quarter of this year.

The year 2006 did not fail to show the same results. A 5.3 percent increase in the first quarter of that year, especially when compared to the overall growth of web users at 2.7 percent, is highly noted.

Also, it is worth noting that 88.1 percent of newspaper website visitors have at least made one purchase online in the last six months. This result reflects the social status of 78.9 percent of internet users this year.

In the United Kingdom, a similar decline in newspaper ad revenues is felt by the print ad sector. This was confirmed by a study conducted by the Heather Hopkins at Hitwise, an authority in internet marketing and media research in the UK. The study stressed that UK newspaper sites were most visited in April 2007 having a rating of 19 percent, which has actually been consistent for online newspapers. Print media lags behind by two percent at 17 percent annually.

Just this year, one for every 24 web consumers visits online newspaper sites with the BBC, an international UK-based website at 15.45 percent.

Stats like these have triggered executives from all over the internet sector to project that in the next five years, newspapers could become obsolete. Most prominent of these executives is Bill Gates, CEO of Microsoft Corporation who added that newspaper subscriptions decline because people choose to read news in the internet.

This is indeed a dim view of print media’s future. Yet still, IAB reports point that this may not be so. On March of the previous year, UK online newspaper ads spending overtook newspaper ad spending for the first time at 41 percent and with the surge of newspaper advertising spending by 0.2 percent.

On the last note, newspaper ads may suffer from a present decline, but studies like the last one show otherwise. Newspaper print advertising may as well just be in a growth phase.  

Internet Marketing Services Enhancement by 3FN Marketing

The company that provides services in the aspect of affiliates, advertising marketing and Internet technologies understands the necessity of enhanced and strong Internet presence for their clients. This means that it does not only concern itself with providing attractive websites and search engines but also a comprehensive analysis and right application of Internet marketing services that is successful for the partners and customers alike. These are the opportunities offered by 3FN.Marketing with the recent enhancement on their services that aims to benefit their clients in marketing their businesses efficiently.  

3FN.Marketing is a pay-per-click program, an affiliate program which is a sub division of 3FN.net. 3FN.Net is a popular hosting branch which provides hosting services and server maintenance and administration that is considered high class and of quality. The same quality service is expected of 3FN Marketing being its marketing arm. The 3FN Marketing affiliate and advertiser’s services include several high Internet technologies that enable monetizing Internet traffic efficiently and qualitatively. This leads to about 80% of bid shares for solutions on advance software. Its enhancement, the 3FN Marketing Bidding allows advertisers to increase traffic on the Internet resulting to rise in profit and investment returns as well as the weekly payment to ePassports cards which supports other payment method. 

Being an assistant to their client’s Internet marketing strategy, 3FN.Marketing’s new enhancement is geared toward improving the usability of Internet marketing initiatives such as natural search engines to pay per click program. The enhancement resulted to search engine optimization that results to reduction of marketing costs and increased investment return. This provides benefits to its customers and potential clients as they offer a long term Internet marketing strategy and competitive edge on the targeted advertising. The enhancement is expected to lead success to other advertisers and partner’s websites for such improvement on the usability on the company’s Internet marketing.  

As summarized by Dean Mctoner, 3FN Marketing spokesperson, “The current enhancement in 3FN Marketing’s already comprehensive suite of Internet marketing solutions will help our advertisers and their online businesses to generate incremental, highly qualified income based on the improved conversion rates. Financially, it adds high margins, incremental revenues, and most importantly, the improvement and usability of all Internet marketing services is thereby accelerating the company’s and its advertiser’s drive to profitability”. 3Fn Marketing is expectant of more success in the future as he further recalled their expansion plans on Internet marketing services ever since they started business which was made possible on this enhancement. He further stated that with the company’s proven authority in the Internet market, 3FN Marketing will offer its services on Internet marketing to a much wider audience as they have the capacity for global reach. “Its not an easy way to be on the top ranking,” Mctoner further declared, “but its not impossible to achieve the goal as it needs hard work and all the effort to succeed”.  The company is confident that they are there to efficiently assist clients in their need for Internet marketing solutions that improves their businesses.

Internet Marketing Goes Green

While issues like global warming dominate discussions in governments worldwide, internet marketing is also heading to the same direction.

This year, green marketing seems to be the major byword in internet advertising campaigns. As countries, environmentalist groups, and concerned sectors talk about environmental problems, digital media coverage of such issues seem to heighten the need to articulate such views even in ads.

Also called eco-marketing, green marketing is not really something new. One instance of this is GE’s famous Ecomagination effort, Philips “A Simple Switch” campaign and Michelin’s “A Greener World.” Others may follow their trails as well: there is Organic Valley, Method, Seventh Generation, to name a few.

John Rooks, president of Dwell Creative, an agency that specializes in organizing campaigns based on social issues, said online media appeals to their clients are issue-based, the latest being a transition from demographic to psychographic marketing. “If we have a client that is interested in land conservation, we can pinpoint the psychographic that cares about that issue,” he adds.

With a balanced combination of around 30 percent government contracts and 30 percent non-profits add to that profit-driven businesses looking for grassroots-style, cause-oriented marketing strategies, Dwell Creative is beginning to look into the prospects of online advertising campaigns.

As building relationships with clients are crucial for a company’s growth, Dwell looks into creating opportunities for dialogue rather than one-way broadcast ads. Rooks believes that this shall yield great potentials for web user participation seeking a “greener” market media. This would later make way for consolidations in online green market media.

Discovery Communications’ purchase of TreeHugger.com and Gaiam.com’s acquisition of eco-lifestyles media firm Lime Media and Zaadz are tow recent developments in these area. The move for going online by most companies may come from the fact that more media users are online rather than the boob tube. As Rooks puts it, “Online offers that (dialogue opportunities about brands) to a much greater degree than other media.”

With TreeHugger.com having visitors reaching up to 2 million in June of this year, the website provides a great venue for massive internet campaigns.

President of TreeHugger.com, Ken Rother hits the point better when he said, “When a large organization has made a conscious decision to have a greener footprint or greener products, that’s a good way (online) to tell the audience, because the audience may not be available in other media.”

He adds that it takes trusts to establish a sustained dialogue between client and internet user, believing that advertising must have “similar conceptual values to the content.”

The idealizations of the green media movement have also tapped into websites like Yahoo, Newsweek, and the Washington Post. Just recently, Yahoo introduced Yahoo Green, a campaign that carried the message for consumers to change their electric lights to Energy Star CFL Bulbs.

Other environmental-themed ads include Tom’s, a toothpaste manufacturer and Hewlett-Packard, a respected in computer products and essentials. Going beyond selling, Yahoo spokesperson, Dina Freeman said that there is not one person responsible for selling green on the sales team. “The entire sales team is tasked to meet clients’ standards,” she adds.

Instant Affiliate Payment Available For Online Marketers Worldwide

New enhancement is needed as most companies aims to utilize online transaction for better services, especially when it comes to payment transactions. A new instant payment system was recently employed by Affiliate Speed pay which gives instant payment to affiliates as well as resolves issues faced by affiliate marketers regarding payment delays. Together in the development of such enhancement was AffiliatePrograms.com, which is its affiliate team. 

A lot of advantages can be noted with this new system as previously, affiliate programs receive payments through online payment services that do not give instant payment results. Sometimes, payments are even made through checks which are mailed by affiliates. This results to payment delays and other potential problems like lost check along the way for affiliate marketers. Moreover, affiliate programs also render costs in sending checks for the payment, fund transfers and other costs related to slow payment solutions. Such issues were resolved by the release of Affiliate SpeedPay.  

Now with the development of Affiliate SpeedPay system, affiliate marketers and programs receive the benefits of the new system which widens immediate access to international ATMs as well as immediate access of funds from retailers all over the world. It provides an online Instant Account that is accepted worldwide as a Visa-brand Debit Card.  

Affiliate SpeedPay provides solutions to check payment and wire transfer because payments are made available to affiliates immediately after they are cleared from the program which means that it takes effect on the same day of the transaction. European bank provides the fast access by several online systems that make the transfer possible. Aside from this, funds can be managed in the account as it can be retained, it can be withdrawn in cash at any affiliate ATM machine, it can be used as a debit card to purchase items in stores or through online, or can be transferred to any account available worldwide that you choose by using the wire transfer network called SWIFT. 

The general feature of Affiliate SpeedPay system includes security of personal account at a regulated bank in EU. This means that it does not come as an e-wallet or as funds with other intermediary. Affiliate SpeedPay is also simple because it can be easily set-up online and affiliates can easily manage the account online too. Affiliates can also easily access funds online on the same day thus completing the transaction just within the day, or it can be used as a Debit Card. Finally, Affiliate SpeedPay is recognized globally by other affiliate programs worldwide through a single service feature. This means that it has wide area of usage in the international market.  

With the Affiliate SpeedPay system, affiliates will be able to get the payment faster. These payments will be beneficial for immediate need of funds for investments in marketing and other use. As a result, its affiliates and other partners programs will benefit from such further investment. Also, this resolved the problems on delay and uncertainty on the payment process of the traditional way experienced previously.