Search Engine Marketing Firm

Archive for September, 2007

In House or Outsourcing SEO

Tuesday, September 25th, 2007 Posted in Search Engine Optimization | 1 Comment »

In the past only the largest companies could afford to have in house staffing to do search engine optimization. Although more companies, including small and medium sized businesses have recognized the benefits of utilizing such skills to increase sales ...

Backlinks

Monday, September 24th, 2007 Posted in Search Engine Optimization | No Comments »

Backlinks are any links that come into a web site or web page. In a wider sense, backlinks are any connections between an outside web page, domain, web directory or web site. Backlinks are also called inward links, ...

Black Hat SEO

Saturday, September 22nd, 2007 Posted in Search Engine Optimization | No Comments »

Black hat search engine optimization methods are generally considered to be those that cannot be seen by the visitor to the site or are not part of the cohesive whole site. However, in the sense that black hat search engine ...

White Hat SEO

Thursday, September 20th, 2007 Posted in Search Engine Optimization | 1 Comment »

White hat SEO is a term used to describe so-called ethical search engine optimization, as opposed to black hat SEO. The basic premise for white hat search engine optimization is that the methods used to increase the ranking of ...

Robots.txt

Monday, September 17th, 2007 Posted in Search Engine Optimization | 1 Comment »

Robots are programs that wander the web automatically performing functions and gathering information. They are also known as crawlers, spiders, or web wanderers. Sometimes they are called web worms or web ants. Robots are the generic name, spiders ...

Title Tags

Thursday, September 13th, 2007 Posted in Search Engine Optimization | No Comments »

Title attributes or title tags are additional information in the HTML coding to tell the search engines that this is the subject of your web page. Whether it's a blog or a web page, each page should have a ...

Site Maps

Wednesday, September 12th, 2007 Posted in Search Engine Optimization | No Comments »

Site maps are graphical representations of the way pages on a web site relate to each other. Site maps or site indexes are often prepared in planning a web site, particularly is the web site is large or complicated. ...

Monthly Submissions

Monday, September 10th, 2007 Posted in Search Engine Optimization | No Comments »

There are two schools of thought about the frequency for submission of web page URL's to search engines and directories. One group says that web pages should be submitted frequently, even monthly to all the major search engines because ...

Using ALT Tags for Search Engine Optimization

Sunday, September 2nd, 2007 Posted in Search Engine Optimization | No Comments »

Alternative text, commonly known as ALT tags or ALT attributes are used to present to the viewer when graphics are turned off, or the browser is not graphics capable. This can happen with hand held browsers, where the viewer ...