Bad Neighbor Policy
Wednesday, December 12th, 2007 Posted in Search Engine Optimization | No Comments »The 'bad neighbor policy' is also known as the 'bad neighborhood policy'. The bad neighborhood policy is most used by Google Search Engines as an integral part of its PageRank program. Because Google algorithms place so much emphasis on ...
The Big Three: Google, Yahoo, and MSN
Friday, November 9th, 2007 Posted in Search Engine Optimization | No Comments »Although there have been many attempts at search engines over the last decade, at present three companies attract the most search inquiries and thus are the most popular sites used to structure web sites that will have the highest rankings. ...
WordTracker Promotion - Ends on October 30, 2007
Monday, October 8th, 2007 Posted in Search Engine Optimization | 2 Comments »A great keyword research tool, Wordtracker, that is used for search engine optimization is running a promotion until October 30, 2007. You can get 15% off your one year membership. If you are serious about doing in-house seo, ...
The DMOZ Challenge
Tuesday, October 2nd, 2007 Posted in Search Engine Optimization | No Comments »The DMOZ challenge stems from a disbelief that it's possible to get a web site approved for inclusion in the DMOZ database within a three month period. The challenge was issued on an ad revenue-sharing forum in January of ...
In House or Outsourcing SEO
Tuesday, September 25th, 2007 Posted in Search Engine Optimization | 1 Comment »In the past only the largest companies could afford to have in house staffing to do search engine optimization. Although more companies, including small and medium sized businesses have recognized the benefits of utilizing such skills to increase sales ...
Backlinks
Monday, September 24th, 2007 Posted in Search Engine Optimization | No Comments »Backlinks are any links that come into a web site or web page. In a wider sense, backlinks are any connections between an outside web page, domain, web directory or web site. Backlinks are also called inward links, ...
Black Hat SEO
Saturday, September 22nd, 2007 Posted in Search Engine Optimization | No Comments »Black hat search engine optimization methods are generally considered to be those that cannot be seen by the visitor to the site or are not part of the cohesive whole site. However, in the sense that black hat search engine ...
White Hat SEO
Thursday, September 20th, 2007 Posted in Search Engine Optimization | 1 Comment »White hat SEO is a term used to describe so-called ethical search engine optimization, as opposed to black hat SEO. The basic premise for white hat search engine optimization is that the methods used to increase the ranking of ...
Robots.txt
Monday, September 17th, 2007 Posted in Search Engine Optimization | 1 Comment »Robots are programs that wander the web automatically performing functions and gathering information. They are also known as crawlers, spiders, or web wanderers. Sometimes they are called web worms or web ants. Robots are the generic name, spiders ...
Title Tags
Thursday, September 13th, 2007 Posted in Search Engine Optimization | No Comments »Title attributes or title tags are additional information in the HTML coding to tell the search engines that this is the subject of your web page. Whether it's a blog or a web page, each page should have a ...
