Sizes
468 x 60 Banner
728 x 90 Leaderboard
250 x 250 Square
200 x 200 Small Square
336 x 280 Large Rectangle
300 x 250 Inline Rectangle
120 x 600 Skyscraper
160 x 600 Wide Skyscraper
Acceptable formats: .gif, .jpg, .png, .swf
However if flash then .gif

Animation Length: Animated ads are restricted to a maximum of 15 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with the other animation policies.
Image ad files must be 50K or smaller.

—→ ClickTags: All Flash ads should support the clickTAG variable. The clickTAG is the tracking code assigned by Google to an individual ad. It allows Google to register where the ad was displayed when it was clicked and helps advertisers determine the effectiveness of their campaign.

* On any click, Flash ads should redirect to the URL specified in the clickTAG argument; there should be no other redirection in between.
* The variable name must be spelled ‘clickTAG’ (upper-case TAG; no space between click and TAG) and not ‘click tag,’ ‘Click Tag,’ or any other form.
* This is the proper code for the clickTAG parameter:

on (release) {
if (clickTAG.substr(0,5) == “http:”) {
getURL(clickTAG, “_blank”);
}
}

* Note that is not necessary to specify the destination URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad, it may be necessary to prepend “_root.” or “_level0.” to “clickTAG” above, resulting in “_root.clickTAG” or “_level0.clickTAG”. It is strongly recommended to upload the ad into your account and verify that the ad is behaving normally prior to it going live, allowing time for any necessary changes.

What is Twitter?

Twitter is a free social media and micro-blogging service that allows users to send and read each other’s updates (also know as “tweets”) in a post, which consists of 140 characters of text.

The tweets, or updates, are posted on the user’s profile page and delivered to other users who also “follow” that user.

The unique aspect of Twitter is its real time SMS service. By signing up with Twitter and enabling the mobile phone service offered, one can receive real time updates, and information on who ever one chooses to follow on their mobile device.

October 22, 2008 — Two of the world’s leaders in search engine optimization have joined
forces to bring Web site owners unparalleled SEO analysis capabilities. ComCorp, Inc., one of the world’s largest and most experienced search engine optimization (SEO), search engine marketing (SEM), pay-for-performance marketing and e-commerce consulting firms, has just struck a strategic partnership with SEOENG LLC. Short for “Search Engine Optimization Engine,” SEOENG(TM) is the world’s first and only transparent Search Engine of its kind. The alliance between these two search engine optimization behemoths positions ComCorp to provide its clients with instantaneous feedback on how they can improve their Web site ranking for keyword searches. Web site owners who would like a free analysis of their search engine placement can test drive the SEOENG Search Engine online at http://www.comcorp.com/search-engine-optimization.html.

The addition of SEOENG technology to ComCorp’s suite of offerings enables the company’s clients to maximize their site’s search engine visibility with top placement and positioning. How does SEOENG accomplish this much sought-after feat? It is a Search Engine Optimization Engine that crawls the Web site address that is entered into its system. The Search Engine then calculates and displays critical errors, shows exactly where they are located and provides suggestions on how to fix them. Within seconds, it discerns how the major search engines look at a Web site and determines that site’s search engine ranking. Such a process would take a full-service Internet marketing firm hundreds of hours to accomplish on its own.

“With over 25 billion Google-indexed Web pages (according to a University of Pennsylvania study titled ‘Google, Web Crawling and Distributed Synchronization’) competing for the number one search ranking - and billions of others not even listed in the first five pages of the search engines, one’s chances of rising to the top results of their most wanted search term with no search optimization is about as likely as winning the lottery. A search engine optimization professional is essential in one’s success on the Internet,” explains Tammy Camp, ComCorp’s principal. “In the meantime, an SEO Engine like SEOENG can provide Web site owners with instantaneous feedback they, or search engine optimization specialists like those at ComCorp, can implement to improve their rankings.”

Having successfully leveraged search engine marketing campaigns for nearly a decade, ComCorp takes its strategic partnerships seriously. As a tool that empowers its users with on-demand crawling, targeted error location, superior accuracy and SEO results, link flow preservation, search engine navigation and personalization, the company couldn’t pass up the opportunity to ally itself with SEOENG.

For more information on ComCorp’s partnership with SEOENG, contact Tammy Camp at +1 404 496-4885. To receive a complimentary Web site ranking analysis, visit the search engine optimization search bar online at http://www.comcorp.com/search-engine-optimization.html.

About ComCorp:

Founded in 2004, ComCorp, Inc., a privately held company based in Delray Beach, Fla., is one of the world’s largest and most experienced search engine optimization (SEO), search engine marketing (SEM), pay-for-performance marketing and e-commerce consulting firms. The company consistently increases qualified Web site traffic for hundreds of Fortune 1000 companies and small businesses worldwide. As a result, ComCorp sustains exceptionally high client-retention rates. The company is led by a team of Google
Adwords Qualified Professionals, Yahoo! Search Ambassadors, SEMPO members and other highly experienced Internet marketing professionals. ComCorp serves clients throughout the United States, Europe, Asia, Australia, Africa and the Middle East.

ComCorp, Inc. Strikes Strategic Partnership with SEOENG, Yahoo! News - ComCorp, Inc. Strikes Strategic Partnership with SEOENG or at PR Web

WEBSITE STRUCTURE

This refers to the way your web site is arranged and is the basis of everything else related to SEO. In order to make your web site clean and lean eliminate things such as re-directs, frames, image maps, flash and programming and scripting languages such as CGI and PHP. The underlying problem factor in each of these no-no’s is that search engine indexes just don’t work on the navigation menus.

Re-directs are essentially blank pages that direct you to another page. Eliminate these useless pages since if they happen to be the landing page, your entire web site may not be indexed.

In the case of frames and the sophisticated programming languages, you can use HTML to accomplish the same thing, without choking the search engines. If you want to use image maps, include the links elsewhere on the same page with the image map as a text link.

Flash has become popular with many but they cause the search engines to slow down, and sometimes give up altogether. If the search engine can’t get past a tacky header to reach your content, neither will the readers.

WEBSITE CONTENT

This is probably the most important tip about SEO. It is the content that the search engine spiders must find. The content should consist of an ample amount of to the point, informative content which uses the keywords in a way that makes sense. Simply adding more text to your website which makes no sense or is irrelevant to the subject of your web site can result in you being permanently blacklisted from the search engine results.

A good way to insure that you have good content is to include informative articles and change them often. This means that you appear as an expert in your field of knowledge, you please the search engines, and visitors enjoy coming to your site to learn about the latest information on your subject.

KEYWORDS & TAGS

Develop and use relevant keywords about your website and its content.

Your keywords should be scattered throughout your web pages, with at least three per page. Don’t make the mistake of simply repeating a keyword over and over, hiding a keyword by making it the same color as the web page background, or running all the keywords together as gibberish. The keywords should be smoothly woven into interesting and informational sentences.

Follow the same guidelines for the descriptive sentences used in the ALT tags for site images and for the META tags.

LINKS

A larger number of quality links to your site from other qualified sites indicates to Google that other web site owners have an awareness of your site and respect the information there. An increased number of outbound links will show that you are sharing content about a like field. Two cautions apply with outbound links though: you don’t want to be a traffic hog; neither do you want to link too extensively to your competitors’ websites.

The most successful of the pay for placement search engines was Overture, eventually acquired by Yahoo in 2003. Overture’s original successful strategy was to order search results according to the amount paid by the respective advertiser for placement. Under the Yahoo model, the search results are presented separately with the sponsored links appearing beside the relevant search results.

Pay for placement marketing is different from pay for inclusion tactics. You may choose to pay for including a web page in order to get it indexed sooner, to include web pages deeper in the web site that may not have been index otherwise, or because your content on a web page changes more often that normally indexed by the search engine spiders. These pay for inclusion techniques while helpful for the specific purpose do NOT make any representations about the placement of the ads, which they sell.

Pay for placement ads on the other hand provide a commitment that your specific ads keywords will allow you a specific ranking or placement among the sponsored links which typically appear beside the search results. Almost all search engines in use today feature some type of pay for placement arrangement in addition to the unpaid results.

The advantages of a pay for placement campaign is that you are can set limits for the amount you are willing to pay to be in a particular position amongst your competitors. You are essentially participating in an online auction for advertising space. The more you are willing to pay for a particular keyword or phrase, the higher the position you will hold when search engine results are returned and your ad appears on the page results.

The expertise involved is in choosing your keywords wisely, building your website content around your chosen keywords and making sure the web pages which appear in the paid links are related to the keywords queried. Pay for placement campaigns require fairly consistent monitoring and updating if they are to be successful. If you want a web marketing campaign where you set and forget, probably this is not the strategy for you. Alternatively you could hire an Internet marketing expert to run such a campaign for you.

As with any other marketing strategy, there is no guarantee that a first place search engine placement will result in increased market share, or even in increased traffic to your site, only that your advertisement will be seen more often when your particular search words are typed in by a potential customer.

Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN.

ComCorp, Inc. is please to announce that we can offer our clients a promotional
$25 credit for Yahoo! Search Marketing.

Entire web sites and directory were set up for the purpose of collecting and reselling links. For a price, you could make it appear that your web pages were being linked to thousands of others, all of whom recognized you as an authority in your field. Therein lies the problem. From these link farms, you were not receiving quality links, just links. So Google began to process of qualifying the incoming links to your site. Not only the number of back links, but the quality of the back links were rated. If your ratings came from a link farm or from a series of reciprocal links, you were considered to be in violation of the bad neighbor policy and your web site could be penalized by a lower ranking or even by banning.

Google has stated that an occasional bad link is not going to result in penalties; it’s the consistent bad links that create negative results for your web pages. Not only bad links, but also dead links leading to 404 pages can be considered as a bad neighborhood.

Ultimately though, your viewers are not going to care who you are linked with so long as it is associated with the subject which they are researching, so that Google or any other search engine considers a bad neighbor only matters in the ranking which your web page receives from the search engine algorithm. For the benefit of your web page visitors, you should be reviewing links and correcting or removing them on a regular basis. There is some software available to assist in the task of identifying dead or dangling links.

One thing in the course of search engine optimization which seems to have been lost sight of is the fact that you are not fussing with keywords and META tags and ALT attributes and making sure all your neighbors are of the right class; you are optimizing your web pages so that more people will find what they are looking for by visiting your site. Increasing your page rank is just ONE way of accomplishing that goal. You also need to make sure your content works for the human reader. You need to have accurate, well-written pages that draw and hold the interest of the reader. They need to be on subject and informative.

So, do the technical things to make sure that you are perceived by a robotic crawler, but don’t forget that the robots are not the ones buying your product or service, people are.

GOOGLE

Google started life in 1996 as a doctoral research project by Stanford University students Larry Page and Sergey Brin. Their goal was to create a ranking mechanism for web pages that went beyond simply counting the number of keywords used on the web page and returning search results ranked by how the page content compared that of other web site pages. Originally the search engine that resulted which was nicknamed Backrub, carried the domain name google.stanford.edu. Page and Brin went on to incorporate the company in 1998 with initial capitalization of over $1 million.

The unique concept behind a Google search engine was determining a methodology for measuring the relative importance of a web page based not upon the number of times a particular phrase or word could be used on the page, but on how the web page was perceived by other web pages with like subject matter. Simply stated, it was assumed that that pages with the best network of links to other important pages should be ranked the highest in presenting search engine results.

The basic algorithms behind Google search have evolved over the years, to include many other factors beside the number and quality of links, but PageRank developed by the two co-founders of the company still plays an important role in the development of web page rankings. Other factors which impact the Google search engine algorithms include how well the content of the page matches the keywords used, whether the structure of the website and the navigation to its various pages is easily accomplished by the search engine spider, how well the keywords are placed on a page, and the age of the web page–just to name a few.

There is little doubt that Google holds the premier position amongst the search engines and for good reason. It is estimated that over half of all search queries on the Internet are placed through Google.

MSN / MICROSOFT

Microsoft of course, has been around and has been bringing out new software products for years, which is just exactly why their search engine, developed from the ground up, has taken such a strong position in the same league with Yahoo almost from the beginning of its beta release of MSN Search.

MSN started life with 5 billion indexed pages in its database that gives it a great beginning, but still only half the size of Google. Some nice features structurally with MSN search is that it works flawlessly with the other Windows products. You can use MSN Search in local mode, which is great for finding close sources for products or services. The process is transparent to the user. It’s created by Microsoft’s files on IP addresses. MSN Search also provides simple factual information by accessing such non-web entities as Encarta and MSN Music. These locations are linked on web searches as well for the most comprehensive and up-to-date responses.

To be able to customize queries to exclude or refine search results could turn out to be the most powerful part of Microsoft’s product, although it does seem to be a bit tricky to use. The factors that’s going to be the hardest to overcome for MSN is the huge name recognition factor which Google and Yahoo each have going for them. Both these two unusual names are so much more remarkable than MSN Search. Whether the wide acceptance of MS Windows products will be enough to overcome the lead that Google has in the industry remains to be seen.

YAHOO

Until 2003, Yahoo Search relied on the search engine established by Google to obtain results to present to queries on Yahoo sites. However, during the years between 2002 and 2004, Yahoo systematically acquired companies with their own web crawlers, including Inktomi, Altavista, and AlltheWeb. The search engines from the acquired companies were combined and essentially reinvented to become Yahoo Search, later supplemented by Panama.

Yahoo released Panama in early February 2007. Initial study confirms that Yahoo has moved from its traditional first position goes to the highest bidder model to a system that ranks bidders in much the same way the Google Search Engine operates. Other changes to the way web sites are viewed include a fresh way of looking at Click Through Rates. Yahoo is moving toward using only the newest information for ranking click throughs. Expected click through rates are also calculated based on such features as bids, click-through rates, ad copy, URL’s, landing pages, advertiser information and advertiser industry segment. Some of these factors Yahoo refuses to discuss in any great detail, as is to be expected in order to prevent SEO developers to use the information to skew the rankings.

Early implementation of the Panama Search Engine expects to go lightly on certain aspects of the ranking algorithms. For example the landing page will not be a strongly weighted in the beginning as it will be later on in the process.

Yahoo is provided extensive training and tips to advertisers as they move to the new system, along with tips on how to best utilize the keywords and site structure that may seem overwhelming.

Yahoo has added a feature called the quality index to demonstrate graphically what the value of the overall index. Quality will be calculated on the individual keywords, but will only be presented at the keyword group level.

However, not all visitors are ready to purchase your product on the first visit. It’s important to keep the visitors coming back to the web site and to eventually purchase your product or service. In order to encourage the visitors to take at least one step toward the eventual purchase of your product, the concept of interim goal pages was introduced. Conversion tracking is a form of web site analysis that defines how well the source is delivering the desired action.

The source is defined as where the visitor arrives. This could be another web page, or a referrer, a directory, a search engine or other means. It can also be a characteristic of the visitor, such as age, nationality, or other defining feature. The goal can be measurable results such as completing an order form or signing up for an email newsletter. It can be important information for more than one of the web pages at a site to have page goals. This well help to determine which pages are most effective in attracting visitors and in getting them to take action.

The conversion tracking methods are determined either by log analysis from the web server for the page being studied or by tracking script included on the web page itself. Authorized personnel can access these reports in order to calculate the page conversion rate.

To determine the rate of conversion for a page, you simply divide the number of requests for the page goal by the number of visitors to the page and multiply by 100 in order to get the conversion rate expressed as a percentage. Obviously the higher the conversion rate, the better it is for your business.

Because of the realization of the importance of conversion tracking both Overture and Google Adwords have added free conversion tracking software that can be added to your web page. The few lines of JavaScript track such things as sales leads or contact information, which pages are visited and sometimes how often, if the viewer signs up to receive your newsletter or your Ezine, and of course, whether the viewer actually buys your product or service.

This tracking tool can help you determine where visitors are landing in your site, which internal links they are using once they arrive, if any, and whether the goals on one page are garnering higher results than on another page within your site. This will allow you to tailor your marketing to use only the most effective means.

It’s important to realize that even the best conversion tracking tools in the world only collect the information. What you do with the information once you’ve received it is what makes your conversion rate improve.

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