Flash Banner Requirements for Google Adwords
Posted on 15. Jan, 2009 by ComCorp in Pay Per Click Marketing
Please let this be a guide of requirements that Google Adwords has for uploading flash banner ads. The following is can also be found in the Adwords guidelines.
Sizes
468 x 60 Banner
728 x 90 Leaderboard
250 x 250 Square
200 x 200 Small Square
336 x 280 Large Rectangle
300 x 250 Inline Rectangle
120 x 600 Skyscraper
160 x 600 Wide Skyscraper
Acceptable formats: .gif, .jpg, .png, .swf
However if flash then .gif
Animation Length: Animated ads are restricted to a maximum of 15 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with the other animation policies.
Image ad files must be 50K or smaller.
—→ ClickTags: All Flash ads should support the clickTAG variable. The clickTAG is the tracking code assigned by Google to an individual ad. It allows Google to register where the ad was displayed when it was clicked and helps advertisers determine the effectiveness of their campaign.
* On any click, Flash ads should redirect to the URL specified in the clickTAG argument; there should be no other redirection in between.
* The variable name must be spelled ‘clickTAG’ (upper-case TAG; no space between click and TAG) and not ‘click tag,’ ‘Click Tag,’ or any other form.
* This is the proper code for the clickTAG parameter:
on (release) {
if (clickTAG.substr(0,5) == “http:”) {
getURL(clickTAG, “_blank”);
}
}
* Note that is not necessary to specify the destination URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad, it may be necessary to prepend “_root.” or “_level0.” to “clickTAG” above, resulting in “_root.clickTAG” or “_level0.clickTAG”. It is strongly recommended to upload the ad into your account and verify that the ad is behaving normally prior to it going live, allowing time for any necessary changes.
