Search Engine Marketing Blog

Title Tags

Title attributes or title tags are additional information in the HTML coding to tell the search engines that this is the subject of your web page. Whether it’s a blog or a web page, each page should have a title so the search engine crawler can determine what it is the page is intended to say. When search engines crawl web pages, they view the META title tag and then determine how well the content of the page matches the title. A good match will cause the web page to rank higher with the search engine, while a poor title, a misleading title or a false title will cause the page to be ranked lower or not indexed at all.

In order to increase the web traffic to your page, one of the simplest things you can do it to maximize the effect of your title attributes. For example, if your business title is , it’s a catchy title for a used book store, but probably won’t win you many points in the ranking, simply because there’s nothing to tell the viewer what it is you sell. If you were to make your business title , you have a much better chance of your title attributes being ranked by a search engine spider.

In the first example neither the viewer nor the search engine would know that the page or the business is about. In the second example, it’s clear that the page is about used books or is a used book business. In the second instance, the search engine has a better idea of what the page is about and you have a better chance of receiving a higher ranking when the page is indexed.

Another point to remember is not to attempt to up your rate of key words by adding them to a title. Using the above example, your title should not be . Because with this example, the title of your web page becomes: Endless Pages - Used Books Rare Books Out-Of-Print Books and Antiquarian Books, a viewer seeing that returned as a search result would probably be annoyed and not bother to go to the site. There’s nothing wrong with using all of those keywords in your web content, but don’t attempt to put all your keywords in the title of your page.

Your title shouldn’t contain any unnecessary words. A web page title of is too wordy, and contains several words that will not strengthen the page to the search engine crawlers who visit there. Even necessary words can make a title too long to be attractive to search engine crawlers and viewers alike.

A good title to your web page can be a key factor in bring visitors to your site, so it’s certainly worthwhile to spend adequate time in thinking about and planning for an effective title.

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