In Internet marketing terminology, search engine marketing (SEM), is a set of marketing methods that increase the visibility of your website in search engine results pages (SERPs). ComCorp accomplishes this for our clients using three primary strategies:
1. Search engine optimization. Improving your organic search engine result rankings for relevant keywords, ensuring that the site’s structure and content is easily readable and understood by the search engine’s software programs. Websites that follow best practices rise to the top of search engine heap, making them first seen by searchers.
2. Search engine advertising. Paying for search-engine related ads, ensuring your website is seen not only in organic searches, but elsewhere on search pages that are relevant to your products. This most commonly takes the form of pay-per-click (PPC) advertising.
3. Paid inclusion. Paying search engine companies for guaranteeing your website will be ranked in search indexes relevant to your business. Becoming more rare these days, paid inclusion can still a viable option for many.
